I help startups scale to 8-figures with a methodical, data-driven approach. I bring over 15 years of experience as a founder and over two decades of experience managing web technology teams.

I’m currently available for consulting engagements.

Growth Therapy

Growth is good, but strategic growth is better. Many startups grow so fast that they start getting consumed by the chaos of putting out day-to-day fires. Often an experienced outside view can reveal new ways to do things and help prioritize short/long term objectives.

Digital Marketing

Analytics, data, and tools are only as impactful as the actions that are taken with them. Many companies purchase more tools and services than they have time to adequately use. I can comprehensively evaluate your current marketing technology stack to see if it’s the best fit for the current stage of your company.

An On-Demand Executive

Since I have extensive experience building teams and organizations from start to exit, let me flexibly assist you in building yours. Typical engagements are 6-12 months, but I’m flexible to your particular businesses’ needs.

How I can help your startup

I’m based in Los Angeles, but most likely in the window seat of an airplane right now.

I founded my B2C E-commerce company selling hair products in 2007 in the midst of a retail downturn. I learned many lessons along the way, but through persistence and making the right decisions, I built a resilient enterprise with dozens of employees. With a laser focus on customer experience and execution optimization, we quickly reached 8-digits in sales revenue. Finally in 2021, I exited the business through an strategic acquisition.

My approach to business strategy and management has evolved from the blended experience of being a founder and working for a diverse set of companies prior to that.

Today, I consult for a variety of growing brands. I’m also writing articles on e-commerce / entrepreneurship with the aim of publishing a book next year.